Who we are
BackgroundBriefing.news is published by Hong Bao Media (Holdings) Pte Ltd (UEN 200207278E), a company registered in Singapore. Our office is at 138 Robinson Road #21-02, Oxley Tower Lobby 1, Singapore 068906. Our website address is https://backgroundbriefing.news.
This policy explains what personal data we collect when you use this website, why we collect it, and the choices you have. If you have a question about this policy, email accounts@hongbaomedia.com.
What we collect and why
We collect personal data in three situations.
- When you read the site. Our analytics and advertising services record technical details about your visit, such as the pages you open, the time of your visit, your approximate location, and the type of browser and device you use. We use this information to understand how readers use the site and to fund the site through advertising. The sections on cookies, advertising and analytics below explain this in more detail.
- When you create a reader account. You can register for an account on this site. We store the details you enter on the registration form, such as your email address and a password, so that you can log in.
- When you email us. If you write to our editorial team, or to us about this policy, we keep your email and our reply so that we can answer you and act on any correction you raise.
Cookies
Cookies are small text files that a website stores in your browser. This site uses cookies in three ways.
- Analytics cookies, set by Google Analytics, help us count visits and see which pages readers use.
- Advertising cookies, set by Google and its partners, are used to show advertisements. The next section explains this.
- Login cookies, set when you log in to a reader account, keep you logged in while you use the site.
You can set your browser to refuse cookies or to delete cookies already stored. If you do, some parts of the site, such as logging in to your account, may not work.
Advertising
We work with Google AdSense to show advertisements on this site.
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or to other websites.
- Google’s use of advertising cookies enables Google and its partners to serve ads to you based on your visits to this site and to other sites on the internet.
- You may opt out of personalised advertising by visiting Google’s Ads Settings at https://www.google.com/settings/ads.
- You may also opt out of some third-party vendors’ use of cookies for personalised advertising by visiting www.aboutads.info/choices/.
Google is the only advertising partner we work with at present. If we add other advertising partners, we will name them here with links to their privacy policies and opt-out pages.
Analytics
We use Google Analytics to measure how the site is used. Google Analytics collects information such as the pages you visit, how long you stay, and the type of device you use. We read these reports as totals and trends, not to identify individual readers. Google explains how it uses information from sites that use its services at https://policies.google.com/technologies/partner-sites.
Embedded content from other websites
Articles on this site may include content embedded from other websites, such as YouTube videos and Spotify audio players. Embedded content behaves in the same way as if you had visited the other website directly. That website may collect data about you, use its own cookies, and record how you interact with the embedded content, including when you are logged in to an account on that website.
Who we share your data with
We share data with Google, which provides the analytics and advertising services described above. Google processes this data under its own privacy policy at https://policies.google.com/privacy.
We do not sell your personal data.
Where your data is sent
Our office is in Singapore. Google, which provides our analytics and advertising services, may process data on servers outside Singapore.
How long we keep your data
- Account details stay on our system for as long as your account exists. If you ask us to delete your account, we delete the details we hold for it.
- Emails you send us stay in our mailbox for as long as we need them to answer you and to keep a record of any correction.
- Google keeps analytics and advertising data for the periods set in its own policies and in our Google Analytics settings.
Your rights
We handle personal data in line with Singapore’s Personal Data Protection Act 2012. You can ask us what personal data we hold about you and how we use it. You can also ask us to correct it, to delete it, or to stop using it. Send your request to accounts@hongbaomedia.com. We may ask you to confirm your identity before we act on it.
Changes to this policy
We may update this policy when the site or the services we use change. The date at the end of this page shows the latest version.
Contact
For questions about this policy or about your personal data, email accounts@hongbaomedia.com. For editorial matters, email the editorial team at service@contactsbook.asia.
Last updated: November 2026