Singapore Tourism Board teams up with IndiGo to address connectivity gaps for Indian travelers

Overview:

• Singapore Tourism Board signed a year-long agreement with IndiGo to strengthen travel between India and Singapore.
  
• The partnership aims to promote Singapore as a key leisure and business destination for Indian travelers.
  
• India ranks among Singapore’s top three tourism source markets, with over 500,000 arrivals in the first half of 2025.
  
• IndiGo will introduce IndiGoStretch, a business-class service on Singapore routes starting August 9.
  
• The pact leverages IndiGo’s network of 270 weekly flights connecting Singapore to 15 Indian cities.

The Singapore Tourism Board has signed a year-long pact with IndiGo to boost tourism and travel between India and Singapore. The agreement aims to promote Singapore as a prime leisure and business destination for Indian visitors and strengthen air connectivity. India is among Singapore’s top three tourism source markets, with over 500,000 arrivals in the first half of 2025. The partnership introduces IndiGoStretch, a business-class service on routes connecting Singapore to Delhi and Mumbai, starting August 9. With more than 270 weekly flights linking Singapore to 15 Indian cities, the pact leverages IndiGo’s network to meet rising demand for tourism and travel. This collaboration marks the first MoU between STB and an Indian airline, signaling a strategic push to enhance tourism and travel opportunities across both nations.

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Guest’s Ideas:

Melissa Ow
Chief Executive
Singapore Tourism Board (STB)

Ms Melissa Ow assumed her current role as Chief Executive of the Singapore Tourism Board on June 1, 2023. Previously, she served as Executive Vice President for Customer Experience, Marketing & Investment Facilitation Group at the Economic Development Board from 2020 to 2023. During her EDB tenure, she transformed the organisation’s B2B sales and marketing model, drove global promotion of Singapore’s business brand, and significantly raised new investments from foreign companies. Prior to EDB, Ms Ow was STB’s Deputy Chief Executive, where she led efforts to position Singapore globally for premier events and major tourism investments. She oversaw product development, ensuring quality tourism offerings, and managed corporate functions.

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